Building a Culture of Innovation with Dr. David Ricketts: Part 1
In this next episode of Sparks Phil Rose talks to Dr David Ricketts about the wide-ranging subject of innovation and specifically building a culture of innovation in busines. David is an Innovation Fellow at Harvard University. He studies how people learn to be innovative and how to teach other people to be innovative.
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More about Dr Ricketts www.drdavidricketts.com
Summary
In this next episode of Sparks Phil Rose talks to Dr David Ricketts about the wide-ranging subject of innovation and specifically building a culture of innovation in busines. David is an Innovation Fellow at Harvard University. He studies how people learn to be innovative and how to teach other people to be innovative.
You can skip to the sections you want using the following show notes:
Researching innovation vs ‘doing’ innovation
Building a frictionless society - transformation
How do we go from where we are to where we want to get to when we don’t know how to get there using conventional means.
Innovation doesn’t go anywhere without leadership
[6:30] Building insight to predict the future. What we can learn from a sandwich shop about innovation when everyone who ‘works’ in a business sees things the same way. The key is to get an outside view.
[10:30] Innovating your business model as well as your product / service – more difficult that just looking at the product level
[12:25] The experience of Zara the clothing brand in how they changed their stock frequently based on consumer requirements. Innovating the business model.
[14:15] Building a business model for cash-based markets when you’re a credit card company by going up the value chain to establish credit at a different level.
[16:50] How to become ‘creative’ in a business by allowing those who ‘are’ creative to come forwards. Learning from Washington DC.
[18:10] Pull out those who want to be creative and then find those who realise that their expertise is a hinderance to being creative. The 10m x 2m x 3m hole…
[23:00] What’s the questions that you need to ask to make decisions? How do you choose? Removing feasibility and viability and focussing on desirability to find the answer.
[26:00] Creativity comes from intrinsic motivation. The progress in the task is key to allowing people to bringing their creativity out.
[29:40] What can you learn from “OK GO” and how do you apply that in life? Finding good ideas vs having good ideas.
[31:30] Learning from the ‘food deserts’ in the US. Asking the question, “What would you like?” and going beyond the first answer by asking, “What else do you need?”
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Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Dr Ricketts www.drdavidricketts.com
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Dr Ricketts www.drdavidricketts.com
Books Referenced in this episode:
Walter Isaacson – The Innovators:
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