Welcome back to part 2 of the discussion with renowned behavioural finance strategist Hugh Massie. In this episode, we learn more about the man behind DNA Behavior International. Losing your father when you’re a year old might set some people back in life. Instead, Hugh Massie turned his difficult childhood experiences into an international success story – as well as founding an organisation for young men in a similar situation to maximise their potential today.

How did he do it? Listen in as a story emerges of how we all can leverage our hardwired behaviours to achieve meaningful outcomes.

What’s in store:

·       What we can learn from Hugh’s journey from chartered accountant to Money Energy Pioneer.

·       How measuring your success by what you have in the bank could be setting yourself up for failure.

·       Why being comfortable and genuinely fulfilled aren’t necessarily the same thing.

·       What’s behind the connection between impacting a billion people and making money.

·       How to avoid drama but thrive through stress.

·       A dive into how his childhood affected him and how understanding his Initiator type has allowed him to impact the lives of the fatherless boys he works with today.

·       Why your hardwiring isn’t an excuse, it’s your superpower (when you learn how to adapt and use it).

Finally, Hugh shares his life motto and why it has driven his success so far.

We hope you enjoy this episode. As always, please feel free to get in touch or comment if you have something to add and share – you never know who will benefit from listening too.

An episode full of moments of reflection, it asks deep questions but in a way that makes so much sense. Why shouldn’t we show up as ourselves in our business? Why shouldn’t we prioritise our health and spend time with the people we love? That’s why we set up business for ourselves in the first place. Own your business rather than it owning you to improve your chances of living a long and happy life.

 

If you’ve enjoyed this episode, do you know someone else who would enjoy it too? And please remember to leave us a comment, a review and subscribe for further episodes. Thank you.

Main Points for Listeners:

·       Hugh's Early Career and his forming of his Purpose

·       Hugh discusses how his background as a Chartered Accountant shaped his purpose of helping people optimize their talents and financial behaviors.

·       The Impact of Life Experiences on Identity

·       Learn how Hugh’s early life experiences, including growing up without a father, influenced his identity and approach to leadership and business.

·       Boys Without Fathers Initiative

·       Hugh shares the origins and goals of Boys Without Fathers, an initiative close to his heart, aimed at helping boys grow into influential men despite the absence of a father figure.

·       The Power of Living Without Regrets

·       Hugh reflects on the importance of living life aligned with your unique design, embracing your strengths, and minimizing regrets.

·       Behavioral DNA and Personal Growth

·       Discover how understanding your behavioral DNA can enhance both personal and professional life, leading to reduced stress and increased success.

Hugh Massie is the Executive Chairman and Founder of DNA Behavior International – the Behavior and Money Insights Company.

 

As a Titan 100 CEO and widely recognized Behavioral Solutions Architect, Hugh Massie helps growth-minded leaders create an Exponential Future by developing a “ten to the power of 9” Quantum Leap Growth Mindset and by building plans for over 1 billion people impact. With that framework and his pioneering and results-driven DNA Initiator style, Hugh addresses every opportunity and challenge through a behavioral lens.

 

Hugh’s purpose is to empower people worldwide to optimize their natural “hard-wired” talents and financial behaviors which drives quantum leap capacity, reduces stress, and enables greater happiness, more success, and improved health for longer. Further, Hugh empowers organizations and teams to build “category king” people-centered businesses, and in the process, enhance decision-making, culture, and performance.

 

Applying the pioneering behavioral finance research Hugh has undertaken since 2001, his moonshot goal is to implement an AI-driven BeSci Tech Platform that by 2030 fully informs 1 billion people annually on how to enhance their decision-making and relationships for increasing life, financial and business longevity by 30 or more years.

 

Hugh partners with clients to create an Exponential Future by developing trail-blazing financial behavior apps for building the “New BeFi Economy” impacting all key areas of life, finance and business.

 

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