In this Podcast Episode Phil Rose and Amanda Fearn discuss the power of dreams and how they can influence our direction in life. They also discuss various topics related to copywriting, coaching, branding, and personal growth. Amanda explains that copywriting involves more than just writing words and that there is a lot of work that goes on before the actual writing, including branding and coaching. They discuss the process of uncovering a client's message and core customer, as well as the importance of vulnerability in copywriting and coaching. They talk about the power of coaching to help people make a transformational shift and the importance of identifying one's own superpower.

The conversation also touches on the importance of attraction marketing and human connection in creating a connection with readers. They discuss the power of exceeding readers' expectations and the importance of attracting the right people who want that thing at the time. Amanda emphasizes that readers should be left with something they can use in their life or business including a feeling that inspires them. They discuss the importance of authenticity and human benefit in branding and the need for clients to be authentic and true to themselves in their branding efforts.

Phil and Amanda also explore the connection between dreams and writing, drawing inspiration from The BFG by Roald Dahl. They discuss the importance of holding onto dreams and not letting negative thoughts or bad dreams hold us back. They also talk about finding one's purpose and overcoming the fear of change, with Amanda citing Glennon Doyle's book and encouraging people to question their beliefs and have the bravery to try something new.

(Some of) The main points for listeners:
• Crafting authentic brand language
• Uncovering Superpowers and Vulnerabilities
• Attraction Marketing and Human Connection:
• Building human connection in marketing
• The Importance of Rewarding Readers with Practical Tips and Emotions
• Authenticity and Human Benefit in Branding
• The Power of Dreams and Writing:
• The power of dreams and how it can affect behaviour and delight people.
• Finding Your Purpose and Overcoming Fear of Change:
• Attraction marketing and giving practical takeaways and emotional feelings
• Overcoming Fear of Lack and Embracing Abundance Mindset:
• Fear of lack vs abundance mindset

Learn More: visit the Ignium https://www.igniumconsult.com

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Listen to the show: https://sparksbyignium.transistor.fm/episodes

Connect with Amanda (and have a coffee) at liftcopywriting.co.uk

Learn more about Scaling Up: https://scalingup.com/

Books Referenced in this episode:

The BFG, Roald Dahl

Untamed, Glennon Doyle
Find more about Glennon Doyle and their writing: momastery.com

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Keywords in this episode:

Marketing, conversations, connection, attraction, attraction marketing, vulnerability, dreams, abundance, journey, untamed